Water is primarily used as a solvent ( A solvent is a substance that dissolves a liquid, solid or gas, resulting in a solution.) in personal care products in which it dissolves many of the ingredients that impart skin benefits, such as conditioning agents and cleansing agents. Water also forms emulsions in which the oil and water components of the product are combined to form creams and lotions. 

Olive oil helps keeps your dog's skin and fur healthy. It adds a sheen to any type of fur or coat and helps alleviate dry and itchy skin. 

Coconut oil creates sleek and glossy coats.  Also helps reduce allergic reactions and can clear up eczema. Aids with flea allergies and itchy skin. Great for minimizing doggy odor.​ Helps prevent and treat yeast and fungal infections. Also can help with hot spots, dry skin and hair, bites and stings

Baking soda is an old-new remedy for a myriad of problems, including huge benefits to your dog's bath time. Benefits of washing your dog with a bit of baking soda means no harsh chemicals to irritate the skin. It is fragrance-free and neutralizes odors, rather than cover them up. It also kills fleas naturally.

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Hooper Ruff uses a wonderful array of essential oils that have positive benefits for your four legged friend. For a full list of benefits click here.

Salt helps to remove dead skin particles, tones up skin tissue, encourages blood circulation and helps skin renewal.

Citric acid is a weak organic acid found in citrus fruits. It is a natural preservative. Citric acid is good for treating several skin problems like clogged pores, pigmentation and dark spots. It also has an antioxidant that reduces the process of aging.

When making liquid soap from scratch, there’s one thing you just can’t avoid: Potassium Hydroxide. Without lye, your soap just isn’t soap!  Soap is made by saponifying a fat or oil with an alkali. A fat or oil is a triglyceride, which means that three fatty acids of various carbon lengths are attached to a glycerin backbone. The alkali is potassium hydroxide (potash) for liquid soap. Alkali is made by running electricity through salt water.

The saponification process is a simple one-step reaction with no waste generated: the glycerin is split off from the fatty acids, and the fatty acids combine with the sodium or potassium to form soap, while the hydroxide forms water. The result is soap, glycerin and water (no alkali remains in our soaps).

Vegetable glycerin, also known as glycerol or glycerine, is a clear liquid typically made from soybean, coconut or palm oils. Vegetable glycerin is particularly popular in the cosmetic industry as it is believed to provide health benefits, ranging from skin health to better hydration. Glycerin is used on all skin types, especially helps treat oily skin that’s prone to acne or wrinkles. Very moisturizing while stimulating and rejuvenating skin cells.

Castor oil fights off infection while having great anti-viral properties.  It can be used to cleanse, moisturize, soothe irritation and soften the skin.

Potassium Citrate is a natural salt derived from the acid of citrus fruits. It is also a buffering agent, which minimizes the change in the PH.

When making hard soap from scratch, there’s one thing you just can’t avoid: Sodium Hydroxide (lye). Without lye, your soap just isn’t soap!  Soap is made by saponifying a fat or oil with an alkali. A fat or oil is a triglyceride, which means that three fatty acids of various carbon lengths are attached to a glycerin backbone. The alkali is sodium hydroxide (lye) for hard soap bars. Alkali is made by running electricity through salt water.

The saponification process is a simple one-step reaction with no waste generated: the glycerin is split off from the fatty acids, and the fatty acids combine with the sodium or potassium to form soap, while the hydroxide forms water. The result is soap, glycerin and water (no alkali remains in our soaps).

Sodium lactate is the sodium salt of lactic acid. It is produced by fermentation of a sugar source, such as corn or beets, and then it is neutralized resulting in lactic acid.