Hooper Ruff embodies a journey of humble beginnings, a true tale of determination and innovation. Founded by Executive Assistant Amelia Hooper, the vision behind Hooper Ruff stemmed from a deep belief that every dog is uniquely cherished by its owner, deserving of products that reflect this special bond.

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The company's inception in late 2019 initially focused on crafting high-end bespoke dog clothing. However, faced with challenges when larger chain stores expanded their pet collections, Hooper Ruff swiftly adapted its business strategy. This transformative period led to the development of natural dog products tailored to address specific canine needs.

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By early 2020, Hooper Ruff had evolved into a burgeoning dog label with its own care range, marking a significant milestone in its journey. The subsequent year witnessed remarkable growth, with the online store expanding from a modest selection to over 300 products, including one of the most extensive personalized ranges for dogs.

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Under the guidance of Amelia Hooper and her loyal companion Posie, a German Short Haired Pointer, Hooper Ruff continues to innovate and pursue excellence in its offerings. With a focus on timeless Australian designs that blend classic elegance with functionality, the brand remains committed to prioritizing the well-being of every dog in every decision made.