Test, Try & Love the Best in Dog Care

It’s the most exclusive dog-loving community out there.

When you join The Ruff Loop, you’ll unlock a whole new Hooper Ruff experience. With every level, you’ll gain access to exclusive rewards, including our signature Ruff Loop Boxes and must-have grooming essentials.

From complimentary gifts to expert grooming tips, members-only experiences, and early access to new product launches, these are the perks of being truly dog obsessed!

Yearly spend: $100-$599.99 

LEVEL 1

  • One beautiful gift, curated for you and your dog. These are the products we think everyone needs on their top shelf — think: Ruff Loop Boxes and Bonuses (including our latest favourites and more).
  • Four Seasonal RUFF Magazines, curated for dog mums and dads.
  • A birthday surprise to celebrate you on your special day.

Yearly spend: $600 — $1,199.99

LEVEL 2

  • Two beautiful gifts, curated for you and your dog. These are the products we think everyone needs on their top shelf — think: Ruff Loop Boxes and Bonuses (including our latest favourites and more).
  • Four Seasonal RUFF Magazines, curated for dog mums and dads.
  • A birthday surprise to celebrate you on your special day.

Yearly spend: $1,200 — $3,499.99

LEVEL 3

  • Three beautiful gifts, curated for you and your dog. These are the products we think everyone needs on their top shelf — think: Ruff Loop Boxes and Bonuses (including our latest favourites and more).
  • Four Seasonal RUFF Magazines, curated for dog mums and dads.
  • A birthday surprise to celebrate you on your special day.
  • Exclusive access to Hooper Ruff experiences – including grooming masterclasses, behind-the-scenes brand insights, and VIP events for our most loyal pack members
    Insider Access – purchase new and limited-edition products before launch

Yearly spend: $3,500+ 

LEVEL 4

  • Four beautiful gifts, curated for you and your dog. These are the products we think everyone needs on their top shelf — think: Ruff Loop Boxes and Bonuses (including our latest favourites and more).
  • Four Seasonal RUFF Magazines, curated for dog mums and dads.
  • A birthday surprise to celebrate you on your special day.
  • Free Christmas wrapping on all orders in November & December
  • Exclusive access to Hooper Ruff experiences – including grooming masterclasses, behind-the-scenes brand insights, and VIP events for our most loyal pack members
    Insider Access – purchase new and limited-edition products before launch

Let’s get social! Follow us today.

Let’s Keep You in the Loop!

Follow @HooperRuff on Instagram and TikTok to stay up to date with new launches, expert grooming tips, customer-favorite products, and exclusive rewards—plus a whole lot of stylish pups!

Want to take our friendship to the next level? Join our growing community of dog lovers and Hooper Ruff fans in our exclusive Facebook group! From sharing your most-loved products to grooming advice (and maybe even a few sneak peeks at upcoming launches).

SIGN UP

Your Ruff Loop questions answered!

What is the value of my Ruff Loop birthday e-gift card?

Each Ruff Loop level will receive an e-gift card to a different value, as outlined below. No matter which level you’re in, we hope you can put it towards treating yourself to something special! 

Level 1: $20 e-gift card 

Level 2: $30 e-gift card 

Level 3: $50 e-gift card 

Level 4: $75 e-gift card 

If you change levels once your birthday e-gift card has been issued, the value won’t change.

How do I redeem my birthday e-gift card from Ruff Loop?

We hope you’re excited for your birthday surprise from Ruff Loop! You’ll receive your e-gift card in an email the day before your birthday – this can be used online.  

Add your chosen products to cart, then enter your e-gift card number and PIN at checkout.  

Can’t find the email? Check your junk mail or contact us at info@hooperruff.com  

I don’t think I received my birthday email from Ruff Loop – where can I find my birthday e-gift card?

The day before your dog's birthday, The Ruff Loop will send you an email containing your birthday e-gift card. If you can’t find it in your inbox, we recommend checking your spam or junk folders and confirming you’re subscribed to The Ruff Loop emails via the steps listed here.  

Still no luck? Don’t worry, you can also access your birthday e-gift card by logging into your account on hooperruff.com and heading to the ‘Rewards’ section. 

Remember, you need to have added your dog's birth date to your Ruff Loop account prior to your dog's birthday in order to receive your gift card – you can check this by logging in here.

Do I need to spend my Ruff Loop birthday e-gift card all at once? 

No, your e-gift card can be spent across as many purchases as you want until the expiry date. Please note, all online orders have a minimum value of $25 (aligned with our regular online shopping requirements). 

Will purchases made with my birthday e-gift card go towards my Ruff Loop spend?

No, purchases made using your birthday e-gift card from Ruff Loop will not contribute to your overall spend or level. However, if your e-gift card only covers part of the purchase, anything else you put towards the purchase will count towards your Ruff Loop spend. 

For example, if you received a $20 birthday e-gift card from Ruff Loop and make a $100 purchase, the $80 difference will count towards your Ruff Loop spend (whether you pay for this using card, cash or another gift card). 

How long do I have to redeem a Ruff Loop reward?

You normally have two weeks to redeem your Ruff Loop Boxes or Bonuses, or until stocks last. This can change from time to time, so we recommend reading the Terms and Conditions for each reward when it launches.

The end date will be displayed next to your reward when you’re logged into your account on thehooperruff.com. If you’re opted into receiving Ruff Loop emails,  the end date will also always be included in any emails relating to your reward.

How has the number of rewards each level receives changed over time?

Ruff Loop has been around since way back in 2024! Since then, the program (and number of rewards) has grown along with Hooper Ruff. While the exact numbers and types of rewards each level receives changes from time to time, each level still receives at least as many rewards as they did in previous years – if not more.

Are the number of Ruff Loop rewards based on my individual anniversary period? 

No, we plan our rewards based on the calendar year. Timings can change slightly in any given year, but we will deliver the promised number of rewards for each level in each calendar year.

How do I know when there is a Ruff Loop reward ready for me?

The easiest way to see any Ruff Loop rewards you’re currently eligible for is checking the ‘Rewards’ section when you’re logged into your account on hooperruff.com. If you’re opted into Ruff Loop emails, we also send you an email whenever you’re eligible for a reward, whether that’s a Ruff Loop Box or your birthday surprise – click here to learn how to check if you’re subscribed.  

Why am I not receiving any Ruff Loop emails? 

There's a few reasons you might not be receiving Ruff Loop emails, whether that's because your email address was recorded incorrectly, or you've opted out in the past. Subscribing to Ruff Loop emails ensures you're the first to hear every time a reward drops.  

Here's how to update your preferences in three simple steps:

  1. Log into your online account here, click on your initials in the top right corner and head to 'Account Details'. 
  2. Scroll down to 'Communication preferences', then select 'Manage My Preferences'.
  3. Make sure that the 'Ruff Loop rewards' option is ticked, then press 'Update preferences'.  

Once you've updated your preferences, make sure your email is correct in the ‘Profile’ section under ‘Account Details’. We also recommend checking your junk, spam or promotions folders in case our emails have been automatically filtered by mistake. 

If your details are correct and you’re still not receiving Ruff Loop emails, or if you’re unable to log into your online account, please contact our Customer Care team on info@hooperruff.com

What benefits will I receive as a Ruff Loop member?

Your love for great dog gear is even more rewarding with Ruff Loop – our membership program that grants you access to a variety of dog-full rewards.

The Ruff Loop has four levels of recognition, with rewards varying between each level. The higher your level, the more exciting your rewards will be!

Level 1: Bronze Paw ($100 – $599.99 per calendar year)

Birthday Gift 🎁
4x Seasonal RUFF Magazines 📰
1 x Reward each year – including Ruff Loop Boxes (curated samples) and Ruff Loop Bonuses (extra Hooper Ruff products we just need to share!)

Earn $600 to reach Silver Paw

Level 2: Silver Paw ($600 – $1,199.99 per calendar year)

Birthday Gift 🎁
4x Seasonal RUFF Magazines 📰
2 x Rewards each year – including Ruff Loop Boxes and Ruff Loop Bonuses

Earn $1,200 to reach Gold Paw

Level 3: Gold Paw ($1,200 – $3,499.99 per calendar year)

Birthday Gift 🎁
4x Seasonal RUFF Magazines 📰
3 x Rewards each year – including Ruff Loop Boxes and Ruff Loop Bonuses
Exclusive access to Hooper Ruff experiences – including grooming masterclasses, behind-the-scenes brand insights, and VIP events for our most loyal pack members
Insider Access – purchase new and limited-edition products before launch

Earn $3,500 to reach Platinum Paw

Level 4: Platinum Paw ($3,500+ per calendar year)

Birthday Gift 🎁
4x Seasonal RUFF Magazines 📰
4 x Rewards each year – including Ruff Loop Boxes and Ruff Loop Bonuses
Exclusive access to Hooper Ruff experiences – grooming masterclasses, behind-the-scenes insights, and VIP events for our most loyal pack members
Free Christmas wrapping on all orders in November & December 🎁🎄
Insider Access – purchase new and limited-edition products before launch

How do I join Ruff Loop? 

Joining Hooper Ruff Loop is simple –you can sign up online here. Once you have created an account, you will be able to access your purchase history, save your details for a faster checkout and enjoy all the benefits associated with your Ruff Loop Level. If you’re an existing customer (i.e. you’ve purchased online or in-store before with your email address) or have subscribed to emails from Hooper Ruff, there’s no need to join – you’re already part of Ruff Loop! You can log into your account or reset your password here. Once you join Ruff Loop, any eligible purchases made online will contribute to your Beauty Loop Level. Let the perks begin!

What will I receive as a Ruff Loop birthday gift?

If you’re a Level 1, 2, 3 or 4 member and you’ve added your birthday to your profile, you’ll receive a surprise from Ruff Loop to help you celebrate: a Hooper Ruff e-gift card!  

We hope your birthday e-gift card can help you treat your dog to something special off your wishlist and make their day that little bit more beautiful.  

Not sure if you provided your birth date when you signed up? Log into your account here and head to ‘Account Details’ by clicking your initials in the top right corner. 

How do I redeem my Ruff Loop Bonus? 

Ruff Loop Bonuses are available to Level 1, 2, 3 and 4 members at different times of the year and can be redeemed online. When your reward becomes available, we’ll send you an email letting you know what it is and how to redeem it. To check that you’re subscribed to Ruff Loop emails, click here.  

While we try our absolute best for everyone to enjoy their Ruff Loop, stock is limited and you will only have a limited time to redeem. 

How is Ruff Loop spend calculated?

Your Ruff Loop spend is calculated based on the total of your purchases made at Hooper Ruff over a 12-month period. This means each eligible purchase you make will contribute to your Ruff Loop level. Your Ruff Loop spend is updated in near-real time after you purchase in-store or online – we recommend referring to your account for the most up-to-date information.

Once you reach a Ruff Loop level, you will maintain that level and be able to enjoy all the benefits it comes with for the next 12 months. If your spend increases during that time and you upgrade to the next level, we will let you know via email (if you are subscribed to emails from Ruff Loop). You will then maintain this level for 12 months from the date you upgraded, unless you level up again – this will become your new anniversary date.

For example, if you spend more than $300 and achieve Ruff Loop Level 1 status on 1 May 2023, you will hold that Level 1 status for the next 12 months, until 1 May 2024. Alternatively, if your Ruff Loop spend reaches $600 on 1 July 2023, you will then be upgraded to Level 2. You would then hold Level 2 status for 12 months from that date, until 1 July 2024.

Have More Questions?